QUICK GUIDE

A BRIEF INTRODUCTION TO THE SMART HUB CDP

Helping product & marketing teams to build brilliant experiences

The Smart Hub CDP is designed to drive brilliant experiences on all digital channels. It takes the core data management capabilities of a CDP, and layers on decisioning, predictive analytics, experimentation and orchestration.

Read the quick guide to discover:
        • What is a Smart Hub Customer Data Platform?
        • The role of analytics, decisioning and experimentation
        • Why ‘Smart’ matters to get the most from your data
        • Why ‘Hub’ unlocks value across all digital channels
Download the Quick Guide

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